Brand
Identity
Strategist
Brand Identity
Strategist
Identity systems built to
earn trust and drive results.
Identity systems built to
earn trust and drive results.
is a senior designer with experience across agency and in-house environments, leading brand identity, digital campaigns, and web design from concept through execution. A range that shapes how the work gets built. The craft discipline of agency-level design and the accountability of owning a brand's outcomes in-house. The work is always intentional. The results are always different.
My approach involves direct communication and a collaborative process which mean the work moves fast without losing precision. Rough ideas get distilled into a clear, workable identity early, so decisions get made instead of revisited.
A brand is the infrastructure a business runs on. When it's inconsistent or outdated it holds the business back from growing the way it should. I build identity systems designed to remove that friction.
Why Me?
BRAND IDENTITYWhat I do
My work has one measure of success: the results it delivers for your business.
01BRAND IDENTITY
Visual identity systems: logo, color, typography, and voice built to work everywhere a brand shows up.
Visual identity systems: logo, color, typography, and voice built to work everywhere a brand shows up.
02ART DIRECTION
Setting the visual direction and holding teams to it across campaigns, environments, and digital work.
Setting the visual direction and holding teams to it across campaigns, environments, and digital work.
03VISUAL SYSTEMS
Guidelines that keep a brand used correctly, long after the handoff.
Guidelines that keep a brand used correctly, long after the handoff.
8+
YEARS OF EXPERIENCE
50
PROJECTS COMPLETED
20+
CLIENTS
4
AWARDS WON
SELECTED WORKFeatured Projects
01BRAND IDENTITY / 2024WEBSITE RESKIN
VISUAL SYSTEM
STATIONERY
SOCIAL MEDIA
ColumbiaNational is an 80-year-old commercial real estate finance firm based in D.C. and Baltimore, managing a $7.3 billion loan portfolio and closing over $9 billion in new loans since 2016. Despite that track record, the brand was outdated and inconsistent, with no real presence across touchpoints, a real liability in an industry built entirely on trust. The project delivered a full brand redesign, visual identity system, website reskin, stationery, and ongoing marketing strategy to match the credibility of the business itself.
02WEBSITE REDESIGN / 2025WEBSITE DESIGN
STYLE GUIDE
VISUAL SYSTEM
All Green Management is a commercial construction and property management firm serving Fortune 50 and commercial clients. Despite the caliber of their work, the brand didn't reflect it: inconsistent, dated, and disconnected from the level of client they were trying to win. The project delivered a full website redesign and style guide, giving the company a digital presence and visual identity that finally matched the work itself.
03More to Come…
2026Website Under Construction.
“
Hollis took my vision and excited flawlessly! My buyer and Seller guides went from boring to beautiful and they reflect my brand perfectly! Highly recommend!
- Jan Crowley | Realtor, Compass | Founder, The Aligned Agent™ | U.S. Army Veteran